Live Test Series

How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. We created a series of films testing new features. Highly relevant for the core target group, but at the same time spectacular enough to attract a broad audience. Why? Because truck buyers are surrounded by a lot of influencers like drivers, friends and families. The series started with the president of Volvo Trucks telling the press about upcoming tests - while doing his own stunt on YouTube.