Laphroaig Wellie

How to turn a pair of green wellington boots into a disruptive, ownable and giftable Ltd Ed for Laphroaig? By distilling down the most iconic physical features of the wellies that are loaned to its distillery visitors - a flexible rubbery form, fold over top & adjustable buckle. Owning it through use of distinctive brand codes, including the new iconic ‘L’ pattern boot tread we created. Then giving it a 2nd life through reuse as a durable, outdoor carryall for camping gear, a water bottle or perhaps another bottle of Laphroaig. Ensuring consumers carry Laphroaig with them, wherever they go