Kunsthalle Basel

At the center of the identity is a new monogram that merges K and B into a single, iconic graphic gesture that can be read as either letter at once. Inspired by Kunsthalle Basel’s neoclassical exterior and ever-evolving interior, the mark captures a tension between permanence and change. The mark can be stretched, compressed, and rotated in response to its context. This sense of play allows it to be in dialogue with the work, while remaining unmistakably KB.