Ketch-Up & Down

The Heinz Ketch-Up & Down gave fans a taste of what the Heinz brand is all about – ketchup and people. The revolutionary bottle has two lids that allow for easy squeezing no matter which way it is stored. The bottle launched on April Fools’ Day via social platforms with both branded content and influencer engagement. But the people wanted to taste test the bottle for themselves, which we made possible through a social competition that began with an Instagram filter that doubled literally anything. Soon, fans flooded our feed with entries for us to choose our lucky bottle winners.