Josh Wood

Pearlfisher created the new brand identity and tone of voice for Josh Wood, one of the hair and beauty industries foremost trendsetters and king of colour. The identity has been expressed across stationery and printed materials, also setting the style for how the brand comes to life within the interiors of Josh Wood’s London Atelier. Pearlfisher’s identity takes the form of a stylish master's signature in muted natural colours. This is punctuated by bright bursts of fluorescent colour through a set of three perfectly drawn Os to signify perfection and balance.