1m2 of Curiosity - The Do-it-Yourself Recruitment Posters

Serviceplan needs creatives who are searching for ideas everywhere and who are challenged by every blank sheet of paper. In order to communicate this message, we created posters that didn’t reveal their messages until someone started doodling on them. Hung up on the blackboards of design universities, our seven differently illustrated messages addressed our target group: creatives with wild imagination and endurance.