JellyWolf

Brief: In a digital world, how do you capture & communicate emotion and expression of a fragrance? Create epic challenging work inspired by CHANEL N°5 L’Eau (the younger version of N°5) that evokes deeply personal reactions in yourself & a global young audience for The Fifth Sense: a partnership between Vice/CHANEL celebrating empowered female creativity, newness, and women on a journey of creation, in which they reveal who they truly are. Solution & Cultural Context: CHANEL N°5 L’Eau speaks to a younger vision of a new woman. JellyWolf is a feminine-spiritual coming of age story told through notes of the scent: lemon, rose, wood. Women are often portrayed in stories as beautiful creatures whose only desire is to be desired. I want to inspire young women to remember their voice and to see each other. Site/station: Online Insights: Alma Har’el (the 4th Hero of The Fifth Sense) was keen to showcase a different female subject in advertising. Commissioned for a set budget in a 6 wk prod. schedule, her ambitions were the grandest TFS has seen. JellyWolf launched Feb 24 alongside a doc exploring the creative process. Lauded as the best yet press globally applauds the film as the perfect result of brand partnerships. The trippiest fashion film ever made? -Elle A trifecta of badass female talent on display in Jellywolf -Indiewire