Design your time
Design your time
For the launch of the Samsung Gear S2, we made every minute of the day unique. Using Facebook, Instagram, tech bloggers and influencers, we called on Germany to create a unique, individual watch face for every minute of the day. There were no rules. Within just a few days, thousands of watch faces were submitted. In order to accommodate all other features of the Gear S2, we developed a dynamic watch face anchored in the operating system.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
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