It's Your World to Understand

It’s Your World to Understand reminds people that the New York Times is more than essential reading, it’s essential living. Starting disruptively with the very minute they are watching, the film plunges the viewer into the world of the Times and builds to the large expansive world we all live in. Times products are edited seamlessly together with tactile, everyday moments blending the role of journalism and life to help readers understand, and feel part of, their own worlds. Ultimately inviting readers to lean in and feel active and absorbed, bucking the trend of passive consumption.