Into Art

To highlight their 40-year sponsorship of the arts and inspire Australians to see more art, telco Telstra didn’t follow the expected sponsorship playbook of simply investing in traditional OOH media to promote to their art partnerships.  Instead, it turned 3 art sceptic customers into hyperrealist art works,  to see if the best way to get into art was to literally become it.  The sculptures became permanent exhibits at NGV, Australia’s premier gallery, where they have been seen by 3M visitors, alongside our ‘art is for all’ campaign message  and generating over $3M new revenue for Telstra.