Incite Magazine

Brief: The Challenge: Create an agency self-promotional magazine that pushed the boundaries of print production and explored the theme of collaboration. The Solution: The team designed a bold piece and embedded Digimarc-coded images throughout. Scanning the images with a smartphone would take the reader to unique web pages with exciting bonus content. Solution & Cultural Context: The Results: Incite reached more than 12,000 executives and made a significant, positive impact among clients and prospects. The Digimarc images generated hundreds of interactions and a social media campaign resulted in nearly 30,000 impressions. It included Digimarc images which allowed readers to access additional content via their mobile devices.