Hush Pillow Fight Championship

Hush pillows have the power to ‘knock you out’. For a challenger brand like Hush, considered to be one of Canada’s most innovative bedding companies, we couldn’t just tell people that. We had to show them. The Hush Pillow Fighting Championship was a fully branded live sporting event that was televised on ESPN2 and TSN The Ocho. Our unique and perfectly tailored sponsored entertainment experience garnered over 370 million impressions and earned the organic interest of celebrities like Serena Williams, Lil Wayne and Jake Paul.