Hoop Cities

Hoop Cities is a content series that explores the role basketball plays in European cities, and demonstrates the impact it has in each community. Every episode showcases a new city, introducing their NBA players, fans, and passion for the game. The series seeks to reignite the latent passion many people have for the sport through the impact the game has on the city's culture, giving context to sport outside of the usual US coverage. Saatchi & Saatchi created a visual world for the series that encapsulates the love that NBA has for Europe and how it is supporting each of the cities.