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It's Coming Home is an iconic song about the failings of the England men’s football team over different generations. To mark the England Lionesses' victory at Euro 22, there was only one word that would resonate with the entire nation: home. Combining this with the world’s most iconic logo – the Nike Swoosh – created an asset that became the defining visual of the victory celebration. Despite the lack of a big media buy or permission to be in the stadium, the branding was plastered across the players, on the news, in the papers, and all over the internet.