Hilo Naming

High blood pressure is the world’s leading cause of death. Few realise we have it til we have a stroke or heart attack. Those that do are using Victorian-era tech to monitor the condition. Hilo aims to change all that. To turn up the volume on the silent killer and to make it easy to monitor, manage and improve our BP. It needed a warm, friendly name for active, not passive, healthcare and people not patients. Our answer was Hilo, a name that sounds like a greeting and references high and low BP and the actionable data curve that Hilo’s continuous optical monitoring allows.