Ewan's Cut
Ewan's Cut
Ewan’s Cut is a unique approach to fundraising for terminally ill children and their families. A one-off release (or ‘cut’) of 26-year-old single malt whisky. 240 bottles from a cask gifted to actor Ewan McGregor, auctioned for Children’s Hospices Across Scotland (CHAS). To ensure we raised as much money as possible, we made every bottle unique – 240 bespoke labels featuring 240 newly-penned, original mini film scripts, inspired by Ewan’s life and career. The first in a series of unique fundraising whisky auctions, Ewan’s Cut has so far raised £135,000 for the charity.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- Children's Hospices Across Scotland
- Arran Whisky
- Advertising Agency
- Design Agency
- Client
- Arran Whisky
- Children's Hospices Across Scotland
