Hey Duggee 'The Welcome Badge'

With thousands of Ukrainian children arriving in the UK, they were faced with unfamiliar surroundings. BBC and Mother London brought some of Ukraine’s favourite animation characters into CBeebies’ popular pre-school animation Hey Duggee to help make the young arrivals feel as welcome as possible. An original song called Hey Duggee: The Welcome Badge hosts a two-way language lesson, which encourages friendship and acceptance across different cultures in a very catchy song. It has been viewed millions of times across multiple platforms, including CBeebies, BBC iPlayer, Hey Duggee social channels, and earned media.