Hey Drake, This Yours?

MOMENT: Feb 20, 2025, superstar Drake, on tour in Sydney, was captured throwing a slide at a drone spying on his harbour-side penthouse. The video went viral. OPPORTUNITY: Less than 24hours later, Sydney Water posted a video of the slide being found on the shore of the harbour. It called out Drake, asking if the slide was his, along with a reminder to keep our harbour beautiful. RESPONSE: The next day, an amused Drake responded. Boom. The slide became a global sensation. News outlets, blogs, content creators & brands jumped on the slide bandwagon, propelling Sydney Water onto the world stage.