Heinz Dipper

For decades, a barrier has stood between fry lovers and Heinz: the mess of eating fries on-the-go, causing 80% of consumers to skip ketchup. Heinz needed to do something. So we created the Heinz Dipper: a revolutionary fry box design with a built-in pocket to hold condiments. The design took its form from the Heinz Logo, which provided the perfect functional shape for an integrated dipping pocket. Launched in 12 countries at restaurants and stadiums, the campaign transformed a consumer pain point into a phenomenon, generating 1B+ earned impressions and 900+ new partners serving Heinz.