Handwash Legend

Handwashing can prevent fatal diseases—But kids from the slums don’t listen—However, there is one thing they do listening to: Hip-Hop. Hip-hop artists across the world do the ‘handrub’—A move strikingly like to handwashing. So we hacked it and turned it into a handwashing move. We tagged Hip-Hop star Emiway Bantai—An idol to these kids—And called him a #HandwashLegend for always promoting 'handwashing' in his videos. He loved it and so did the fans. The hack was amplified with the music video ‘Haath Dhona Cool Hai'. Reaching #1 on YouTube India & 12,500 school programs across India.