H150 Anniversary

Everyone should know Heineken by now. But the truth is, people don’t really know Heineken. For the past 150 years, they have been misspelling our brand, mistaking it for a German beer, calling it Hineken, Haneken, or Heneken, drinking our beer with a straw, just to name a few. If after 150 years this is how people enjoy Heineken, then for our 150th anniversary we made it easier for them to enjoy it. So we turned people’s mistakes into a global celebration. Because in the end, what matters to us is that they are having a good time with us. One way or another.