Grill Lines

Burger King has been flame grilling since 1954 because that's what makes its burgers taste the best. So much so that the grill lines on every Whopper have become a sign of superior taste. Burger King's campaign celebrated these grill lines in a series of minimalist, seven-line pattern posters. Each execution has a seven-word headline – a word for each line – reminding audiences with some cheeky copy (and OOH locations) that the grill lines are what makes the Whopper taste far superior to rival burgers.