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Get Smoooth Again

Get Smoooth Again

When the world began to emerge from the pandemic and retire their unfashionable lockdown looks, people had to adjust wearing real trousers instead of sweatpants – famous rapper and fashion icon A$AP Rocky included. So, who better to encourage people to drop their lockdown looks than the global trendsetter and fashion tastemaker himself?


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two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

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