Elgiganten launched a groundbreaking new payment method, GamePay, enabling customers to purchase physical products using gaming assets directly in-store—secure, effortless, and with no fees. By logging in with their Steam account, gamers gain instant visibility of their assets and real-time value, thanks to a partnership with the marketplace SkinVault. After selecting the gaming assets they wish to use for payment, Elgiganten acts as an intermediary banking solution, locking the value with the third party (SkinVault) before completing the transaction in Swedish kronor.