Future Factory

The Future Factory is a lead generation company working with creative agencies. In short, it helps people find new business. The Future Factory believes that people buy from people, not from pushy selling, cold calling or mass mailing. The identity takes this philosophy as a starting point and deliberately juxtaposes it with a playful visual language that speaks to the ‘factory’ element of its name. The logos take the form of a variety of animated typographic conveyor belts. A shorthand version exists in the form of a conveyor in the shape of an ‘F’.