LADbible uncovered a worrying truth. An entire generation’s understanding of sex and relationships was being shaped by porn, yet young people felt uncomfortable, under-informed and had no one to talk to. We recruited Gen Z creators Josh Pieters and GK Barry; mental health activist Jordan Stephens and enlisted adult content creators alongside medical experts, and launched For F**k's Sake Productions - an entertainment ecosystem built to talk honestly about sex. We tore down the taboo, changed perceptions and brought the issue of widespread porn use into mainstream media and UK government.