Gen Z is learning about sex from porn. LADbible turned the creators influencing that culture into educators, to combat a rapid rise in misogynistic attitudes across social platforms. For F**k’s Sake Productions launched as a fictional porn studio where adult stars, content creators and filmmakers challenged porn myths, modelling healthier conversations about consent and communication. By embedding creator-led content where young people already learn about sex, the campaign turned porn culture into a vehicle for education, driving mass engagement and measurable shifts in behaviour.