Fighting to Remember
Fighting to Remember
With antisemitism rising to global all-time highs – Israel’s role as the sacred keeper of Holocaust memories becomes prominent. While the entire country shuts-down, broadcasting only survivor stories on conventional media - the future generation, Gen Z, escapes to the non-stop gaming world in which Holocaust is just an afterthought. In order to engage them we brought survivor stories into their gaming world, connecting to one of their favorites: Call of Duty WWII. Using gaming influencers and gameplay – we were able to finally translate Holocaust remembrance to the next generation.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- McCann Tel-Aviv
- Advertising Agency
- McCann Tel-Aviv
- Design Agency
- McCann Tel-Aviv
- Production Company
- McCann Tel-Aviv
- Client
- Zikaron BaSalon


