Feel the Fire

Andisile is the unlikely hero of Chicken Licken’s ad, Feel the Fire. The deadpan protagonist lives his life unaffected by the storm of emotions experienced by other ordinary people. He knows he should feel something, anything, but so far nothing has managed to touch him in any meaningful way. Whether it’s scoring the winning goal or getting his hand caught in the boot of a car, Andy remains impassive. Until, at last, he discovers something that stirs the deepest untouched recesses of his soul – the fiery flavour of Chicken Licken’s hottest chicken.