FATSO Packaging Design

FATSO is a dark chocolate brand on a mission to shake up the category by combining the chunkiest bars of single origin Columbian Dark chocolate with awesome flavour combos. The thing about dark chocolate is that it’s really, really boring, so I was asked to create packaging for the brand that delivered big personality without compromising on quality cues or spilling into juvenile. For this limited edition release, I had to bring together banana and rum into a new concept that channelled the tropics in FATSO's signature cheeky storytelling style.