Extreme By Nature

Extreme By Nature

To launch the BBC’s coverage of the Beijing 2022 Winter Olympics, Extreme by Nature imagined a world where Winter Olympians are transformed into figures made of pure snow and ice, showcasing the unique grit required to compete in one of sport’s toughest spectacles. The mixed media animation created two distinctly crafted worlds of snow and ice within a cube: one brought to life in stop motion as individually 3D printed frames, and the other made through a combination of practical camera effects, CGI and post.

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What did the judges have to say?

D&AD Jury

It's the kind of work you just want to watch again and again. Then, after watching the BTS, play it once more. It's incredibly rich in details; one has the feeling they couldn't bring any more information into each frame of the film. And to think that every move that gave birth to this spectacular animation was actually printed in real life, using a 3D-printer. Just remarkable.

Ricardo Wolff
Executive Creative Director
Innocean Berlin

It's the kind of work you just want to watch again and again. Then, after watching the BTS, play it once more. It's incredibly rich in details; one has the feeling they couldn't bring any more information into each frame of the film. And to think that every move that gave birth to this spectacular animation was actually printed in real life, using a 3D-printer. Just remarkable.

Ricardo Wolff
Executive Creative Director
Innocean Berlin

It's the kind of work you just want to watch again and again. Then, after watching the BTS, play it once more. It's incredibly rich in details; one has the feeling they couldn't bring any more information into each frame of the film. And to think that every move that gave birth to this spectacular animation was actually printed in real life, using a 3D-printer. Just remarkable.

Ricardo Wolff
Executive Creative Director
Innocean Berlin

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Extreme By Nature