ECE

Vegas was hosting the NFL’s Super Bowl and needed to make its mark. Vegas is built for celebrating. Excessive celebration is penalized by the NFL. A rule hated by fans and players. We rallied fans and called for this rule not to be enforced. In Vegas, excessive celebration is encouraged. The campaign launched with a music video featuring Grammy-nominee Tobe Nwigwe and the NFL’s most legendary celebrator, Chad “Ochocinco” Johnson. They deliver a message of celebration to NFL fans from some of Vegas’ most over-the-top locations including the biggest sportsbook in the country.