CURV Studios

Inspiration always comes from somewhere. For Isaac Newton, it was an apple. For Billie Eilish, it was Peggy Lee. For athletes of all shapes, sizes, and abilities, it’s Nike. To ensure the brand lives up to such a task, AKQA worked closely with Nike to create a new community and to define its purpose, driving excellence across Nike’s workforce starting with its EMEA HQ. Born from the swoosh itself, CURV Studios’ goal is to foster a culture of innovation, iteration, and collaboration across Nike’s global product and design community, and cement Nike as a place where the best can be their best.