The marketing automation system you bought with so much promise shows you exactly what's happening at the back end of your site (and it's clearly not enough).
If any of these statements ring true you're not alone. You are expert in what you do and know that there are people out there who would really benefit from your product or service. How on earth do you get their attention and build their trust?
It's enough to put some off marketing all together. Especially when you waste your time and money on `techniques' that just don't work.
Surely there is a better way?
Who is winning with their marketing?
Some companies are winning the business development game, even in a tough market. They are consistently getting a stream of good leads - from their websites and from social media too. Their networks are expanding rapidly and delivering warm referrals that are quicker and easier to convert. They are doing all this without resorting to cold calling, expensive advertising or mass email blasts. In fact, clients and customers are calling THEM. To top it off, they say that they enjoy marketing too!
Information risk specialists Ascentor attract a stream of inbound leads: www.ascentor.co.ukFor the last three years Ascentor has published up to four blog posts a month, and offered a host of free e-books, guides and a monthly email newsletter covering the business risks associated with information security. Their content reaches board-level directors, government buyers and small- to medium-size business users via search, social media, email and events.