Jim founded Studio Sutherl& in 2014.
Studio Sutherl& was the most awarded design studio at D&AD in 2017, and in 2018 came number one in the Computer Arts UK studio rankings for the second year running. In 2018, Jim was selected for the Creative Review Top 50 Creative Leaders.
He has rebranded the Natural History Museum, Start-rite shoes, Pallant House Gallery, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Agatha Christie Ltd. He has designed over 50 stamps to date for Royal Mail including the Agatha Christie set in 2016.
He has won over 150 professional awards. These include 85 projects in D&AD, with eight nominations and four yellow pencil. He has judged D&AD eight times (as Foreman of the Branding Jury in 2016), as well as the Design Week, Creative Review, Loeries (SA), Kinsale, Roses and ADNC schemes.
He has spoken at the Design Indaba in South Africa, the London Design Festival at the V&A, the Cheltenham Design Festival and Clerkenwell Design Week. He is a visiting Professor in Design at Norwich University of the Arts, and has given lectures at many UK universities. He was on the D&AD Executive board from 2009 to 2012 and a governor at Norwich School of Art between 2010 and 2014. He is vice-chair of The Typographic Circle.
Prior to setting up independently, in 2001, Jim co-founded Hat-trick Design, consistently one of the top three most awarded design agencies in the UK (and number one in 2011).
He runs work(play)shops extolling the virtues of play for creating ideas.