Naresh Ramchandani

Naresh Ramchandani is a writer, partner at Pentagram and co-founder of environmental non-profit Do The Green Thing.

In 1990, one of the first commercials he wrote - for Maxell cassettes - won the best ad in the world at Cannes. In 1995 he co-founded and creative directed London’s only co-operative agency St Luke’s which became the UK’s Agency of The Year in 1999. In 1997 he created the Chuck Out Your Chintz campaign that put IKEA on the British map and into the British living room.

In 2003, Naresh was part of a team that created the Make Tea Not War poster for the anti-Iraq war march that featured on the front page of the Sunday Times and was showcased in the Economist and V&A but failed to prevent an unjust war.

Between 2005 and 2008, Naresh wrote over 60 columns for The Guardian on the subject of consumer engagement, turning his attention to political parties, cars, phones, televisions, airlines, festivals, retailers, soft drinks, television channels, charities and practitioners of commercial sustainability and how they can best engage consumers in this day and age.

In 2007 Naresh co-founded Green Thing, the creativity-versus-climate-change charity that has inspired more than 50m people in 200 countries to live a greener life, taking on many traditions and institutions in the process. As a result, Naresh penned the creativity-versus-climate change talk that featured in TED 2008, has run green communication workshops at Tate and RCA and has spoken at The Houses of Parliament, Oxford University and around the world.

Naresh joined Pentagram design in 2011 where he has created campaigns for YouTube, Google, Saks Fifth Avenue, Landmark in Hong Kong, University of Sussex and others, and his given talks about sustainability, his favourite words and his own (mediocre) attempts at music.