Tara’s kindergarten teacher told her mother that Tara would grow up to be the Prime Minister of New Zealand, or the devil itself.
After casting a career in politics aside, and realising red wasn’t her colour, Tara found herself in the halls of Whybin\TBWA Auckland working in advertising. It was here that she and her creative partner gained international attention by floating shares in their creative future.
In 2012, Tara swam the ditch to join Saatchi & Saatchi Sydney. On the contrary to her kindergarten teacher’s premonition, it was at Saatchi’s that a common thread started to emerge in her work, Tara’s strong desire to do good and make a positive difference.
From creating children’s books that test the eyesight of children, to an MS Society ‘numbing soap’ that brings home the effects of the condition (TED ‘Ideas Worth Spreading’), to creating real-time marketing platforms that reunite lost dogs with their owners, Tara continues to disrupt the status quo.
Since giving up politics, Tara has won over 80 International advertising awards, founded titsandads.com (a women’s collective website that celebrates women in advertising), and has supported other emerging creative types through the D&AD New Bloods programme.