Director of Brand Learning
TwentyFirstCenturyBrand
D&AD Course Leader
Creative Evaluation
Overview
Remove confusion and doubt from the creative process with a tool that - literally - gets everyone speaking the same language.
Big brands win because they scale creative thinking as confidently as they scale operations. But consistency, efficiency and global processes only deliver when everyone - from creatives to marketers to senior stakeholders - can assess and discuss ideas with a shared language.
Course Leaders
Director of Brand Learning
TwentyFirstCenturyBrand
D&AD Course Leader
Who it's for
- In-house creative teams needing to improve feedback processes
- Marketers and brand comms teams looking for a shared language to evaluate creativity
- Creative Teamswanting a more objective framework to help clients evaluate creative work
- Anyone needing a framework to assess the creative output from AI
By the end of the work shop, your team will
- Support better performance by building a clearer understanding of each others’ personal and professional creative tastes
- Understand the importance of having a shared language when evaluating creative work
- Have clear benchmarks of creative excellence and effectiveness
- Experience using the D&AD Creative Compass to evaluate and discuss creative work
- Exposure to creative work from both inside and outside your industry
Ready to get your team started?
Our team training courses can be customised to suit the needs of your business. Get in touch to discuss tailoring for location, class size, learning aims and more.