D&AD x Protein: Future Creatives Report

D&AD New Blood is one of the world’s largest student competitions, representing the best emerging young talent from around the globe. We created this Future Creatives report in collaboration with Protein Agency, consulting over 3,000 New Blood participants — including emerging talent, industry professionals and judges from over 65 countries — to understand their views on the current creative landscape for emerging creative talent and educators.

The report identifies three key challenges we need to collectively address, plus a rally cry for how we can move forward together to support those entering the industry today. Download the report to learn more about what our community from different cultural, economic and ethnic backgrounds, abilities and gender identities had to say about the realities they face in the creative industry today.