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Designed in Belgium: A mindset, identity or good strategy?

Dead or Alive: Designed in Belgium, with graphic illustration of black pencil with wings

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Location

Clubhouse, Creative Belgium


Date

25 March 2026


The Talk

What actually makes our design (or branding) Belgian? Is there a distinct aesthetic, attitude or philosophy or is “Belgian design” simply a label we like to export? From branding and typography to spatial and even fashion, this session looks for the DNA behind the reputation. And is it still relevant in today’s global, AI-driven and strategy-led landscape? Does it help or hold us back?