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D&AD Dead or Alive: Attention is Dead. Participation is Everything

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Location

Johannes Leonardo

Date

12 March 2026

The Talk

Creativity is having its pulse checked. Everywhere. Every day. And in a world of breakneck production cycles, endless templates, and algorithmic “originality”, the question keeps echoing across studios and Slack channels everywhere: is creativity dead or alive?

This new D&AD event series brings that debate into the room, live and unfiltered. Each event will dive into some of the industry’s most pressing tensions. 

Agenda

Who's it for

This series is designed for anyone with skin in the creative game:

— Agency leaders and creative directors
— Designers, makers, and craft specialists
— Brand and in-house creative teams
— Directors, producers, and emerging talent
— Strategists, technologists, and anyone curious about where creativity is heading

If you make things, shape culture, or wrestle with the realities of modern creative practice, these sessions are for you.

Speakers

Dead or Alive