This year marks the 20th anniversary of China 4A, an important milestone for one of China’s most influential creative and advertising industry bodies.

To commemorate the occasion, D&AD has been invited to contribute a 20-minute video address and sharing session, which will be featured during the forum segment of the 2025 CHINA 4A Creative Festival.

Guided and initiated by the Integrated Agency Committee of the China Association of Business Advertising (China 4A), the 4A Creative Festival originated as the 4A Forum in 2012 and evolved into the 4A Creative Festival in 2017.Over the years, it has become one of the most impactful annual gatherings in China’s advertising and creative industries.

The festival aims to explore new directions and foster a diverse creative environment by integrating brands, creativity, design, and digital technology, delivering a dynamic and immersive experience for attendees. It is composed of two major components: Creativision China and the 4A Creative Awards Ceremony. As a key segment of the festival, Creativision China brings together leading domestic and international scholars, industry experts, and major advertisers to share global and local insights, emerging trends, and forward-looking perspectives—advancing the discovery and practical application of new ideas within the industry.

The 2025 edition of the festival will take place 11–12 December 2025 at Beijing Zhengda Center, under the theme “Creating the New Together.” The event aims to unite global creative forces to explore the future of innovation across the rapidly evolving creative landscape.

China 4A’s invited speaker for this year’s festival is Donal Keenan, Chief Operating Officer of D&AD.

D&AD remains deeply committed to advancing global creative excellence and professional education. Our long-standing dedication to elevating creative standards resonates strongly with the values championed by China 4A—professionalism, innovation, and progress. This collaboration further strengthens cross-cultural creative exchange and underscores our shared commitment to shaping the future of the industry.

2025 China 4A Festival of China

The Talk

This year marks the 20th anniversary of China 4A, an important milestone for one of China’s most influential creative and advertising industry bodies.