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How AI can change your creative game

A Solution Consultant at Adobe explains how their new tool uses AI to help creatives stand out

“Generative AI is the next evolution of AI-driven creativity and productivity that will transform the conversation between creators and computers into something more natural, intuitive and powerful,” says Mingyue Cao, Solution Consultant at Adobe. “We want (Adobe) Firefly to amplify human creativity and intelligence without replacing the beauty of human imagination.”

Watch Cao’s talk that took place at D&AD New Blood Festival, where she explains the features of Adobe Firefly and explores the future of Generative AI through Adobe Express, Photoshop and Illustrator.

Watch more highlights from D&AD New Blood Festival talks here.

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