Sir Frank Lowe
President's Award Recipient — 1988
Profile
About
Sir Frank Lowe started out in the mailroom at J Walter Thompson, but quickly moved up the ranks to become Chief Executive at Collett Dickenson Pearce. In 1981 he co-founded Lowe Howard-Spink – later becoming Lowe & Partners Worldwide – which worked with major brands including Hovis, Stella Artois and Reebok. After an explosive falling out with Interpublic, which bought Lowe Worldwide in 1981, Lowe set up Red Brick Road and audaciously poached Tesco from his former agency. He remains the only account person to have received the D&AD President’s Award. “Aside from achieving sales success, any advertising entering people’s lives uninvited should always ensure that they leave them a little better or richer for their visit,” said Lowe.
About
Sir Frank Lowe started out in the mailroom at J Walter Thompson, but quickly moved up the ranks to become Chief Executive at Collett Dickenson Pearce. In 1981 he co-founded Lowe Howard-Spink – later becoming Lowe & Partners Worldwide – which worked with major brands including Hovis, Stella Artois and Reebok. After an explosive falling out with Interpublic, which bought Lowe Worldwide in 1981, Lowe set up Red Brick Road and audaciously poached Tesco from his former agency. He remains the only account person to have received the D&AD President’s Award. “Aside from achieving sales success, any advertising entering people’s lives uninvited should always ensure that they leave them a little better or richer for their visit,” said Lowe.
D&AD achievements
- Participation
- President's Award Recipient — 1988
- Participation
- President's Award Recipient — 1988