
3Wood Pencil
Co-Founder / Executive Creative Director
Packaging Design Jury 2016

3Wood Pencil
Established
Sam O’Donahue is the founder of Established, a New York based design agency behind the creation of some of the world’s best-known beauty brands, including Fenty, Rare, Marc Jacobs, REM, OneSize, and Isima. Sam has won over 85 design awards, including Pentawards Agency of the Year 2025, Pentawards Best of Show 2025 & 2015, Dieline Editor’s Choice 2025 & 2014, 5 Clios, 5 D&AD Awards and ADC Gold. Sam has lectured on the creation of luxury brands at Columbia University, and served on the jury of the D&AD, the Pentawards & the Art Directors Club.
Established
Sam O’Donahue is the founder of Established, a New York based design agency behind the creation of some of the world’s best-known beauty brands, including Fenty, Rare, Marc Jacobs, REM, OneSize, and Isima. Sam has won over 85 design awards, including Pentawards Agency of the Year 2025, Pentawards Best of Show 2025 & 2015, Dieline Editor’s Choice 2025 & 2014, 5 Clios, 5 D&AD Awards and ADC Gold. Sam has lectured on the creation of luxury brands at Columbia University, and served on the jury of the D&AD, the Pentawards & the Art Directors Club.
Website
www.establishednyc.comWebsite
www.establishednyc.com