Paul Arden
President's Award Recipient — 1996
Profile
About
Creative director Paul Arden helped launch some truly iconic ad campaigns into the world – not least Castlemaine XXXX’s “Austalian’s wouldn’t give a XXXX for anything else”, and Silk Cut’s slashed purple silk. Arden worked at Saatchi & Saatchi for almost 20 years, and was appointed Executive Creative Director in 1987 after a 14-year stint at the agency. In 1992 he left and set up production company Arden, Sutherland-Dodd – which won the Palm d’Or at Cannes in its first year of business. As well as his work in the ad industry, Arden penned several books including It’s Not How Good You Are, It’s How Good You Want To Be. In a 2008 obituary for The Independent, Dave Trott described him as, “irascible, awkward, tempestuous and sulky. He was also brilliant, original, electrifying and inspiring. He was going to do his job to the best of his ability no matter what. And his job was to make ads that knocked your eyes out.”
About
Creative director Paul Arden helped launch some truly iconic ad campaigns into the world – not least Castlemaine XXXX’s “Austalian’s wouldn’t give a XXXX for anything else”, and Silk Cut’s slashed purple silk. Arden worked at Saatchi & Saatchi for almost 20 years, and was appointed Executive Creative Director in 1987 after a 14-year stint at the agency. In 1992 he left and set up production company Arden, Sutherland-Dodd – which won the Palm d’Or at Cannes in its first year of business. As well as his work in the ad industry, Arden penned several books including It’s Not How Good You Are, It’s How Good You Want To Be. In a 2008 obituary for The Independent, Dave Trott described him as, “irascible, awkward, tempestuous and sulky. He was also brilliant, original, electrifying and inspiring. He was going to do his job to the best of his ability no matter what. And his job was to make ads that knocked your eyes out.”
D&AD achievements
- Participation
- President's Award Recipient — 1996
- Participation
- President's Award Recipient — 1996