Martin Boase
D&AD President — (1980–81)
Profile
About
Martin Boase studied languages at Oxford, and spent some time working at the London Press Exchange and Robert Sharp & Partners agency before taking a role at Pritchard Wood. In 1968 he co-founded Boase Massimi Pollitt, landing Cadbury’s as its first client and introducing the much-loved ‘For mash get Smash’ tagline. After working with brands that include Volkswagen, PG Tips and John Smith’s, and selling the agency to Omnicom, Boase took up a new role as Chairman. “I think we did pioneer a new way of producing advertisements,” said Boase of his time at BMP.
About
Martin Boase studied languages at Oxford, and spent some time working at the London Press Exchange and Robert Sharp & Partners agency before taking a role at Pritchard Wood. In 1968 he co-founded Boase Massimi Pollitt, landing Cadbury’s as its first client and introducing the much-loved ‘For mash get Smash’ tagline. After working with brands that include Volkswagen, PG Tips and John Smith’s, and selling the agency to Omnicom, Boase took up a new role as Chairman. “I think we did pioneer a new way of producing advertisements,” said Boase of his time at BMP.
D&AD achievements
- Participation
- D&AD President — (1980–81)
- Participation
- D&AD President — (1980–81)