Fernando Octávio da Silva Martins II
He/Him
Sports Content & Digital Strategy Lead
Profile
Company
Globo
About
I’m passionate about the intersection of sports, culture, and entertainment. At Globo, I lead audience engagement strategies across GE, SporTV, Premiere, Combate, Canal Off, and GE TV. It’s a lot, truly a lot. And with all the commas that come with it, I help shape multiplatform content that reaches millions of sports fans across Brazil every single day. I love blending creative vision with editorial language. I don’t play dice, but I definitely bet on data to craft stories that spark conversations, mobilize communities, and live far beyond the final whistle.
Countries
Languages
Company
Globo
About
I’m passionate about the intersection of sports, culture, and entertainment. At Globo, I lead audience engagement strategies across GE, SporTV, Premiere, Combate, Canal Off, and GE TV. It’s a lot, truly a lot. And with all the commas that come with it, I help shape multiplatform content that reaches millions of sports fans across Brazil every single day. I love blending creative vision with editorial language. I don’t play dice, but I definitely bet on data to craft stories that spark conversations, mobilize communities, and live far beyond the final whistle.