Dan Wieden
President's Award Recipient — 2012
Profile
Company
Wieden+Kennedy
About
Dan Wieden is the co-founder of Wieden+Kennedy, as well as the creator of Nike’s iconic Just Do it slogan. He spent some time working in PR before he moved over the ad industry, beginning as a copywriter at an agency in Portland. In 1982 he teamed up with colleagues to launch their own agency, W+K, which started in a basement room without a phone. Wieden has joked that he’d have to run to a payphone in the hallway any time he needed to take a call. Nevertheless the agency has grown to become a global business with offices around the world. Of W+K’s success, Wieden told It’s Nice That, “We developed a culture so weird and so sticky it would hurt your damn soul to leave the place.”
Company
Wieden+Kennedy
About
Dan Wieden is the co-founder of Wieden+Kennedy, as well as the creator of Nike’s iconic Just Do it slogan. He spent some time working in PR before he moved over the ad industry, beginning as a copywriter at an agency in Portland. In 1982 he teamed up with colleagues to launch their own agency, W+K, which started in a basement room without a phone. Wieden has joked that he’d have to run to a payphone in the hallway any time he needed to take a call. Nevertheless the agency has grown to become a global business with offices around the world. Of W+K’s success, Wieden told It’s Nice That, “We developed a culture so weird and so sticky it would hurt your damn soul to leave the place.”
D&AD achievements
- Participation
- President's Award Recipient — 2012
- Participation
- President's Award Recipient — 2012