The Lowry Collection

Bleak, depressing figures aren’t what you’d usually associate with luxury fashion. But when luxury men’s coat maker Private White V.C. created a collection inspired by the painter LS Lowry, his world of the cold, English North became the perfect canvas to showcase it. To launch the collection, we put it inside a Lowry. We extended the painting he sketched from the steps of the Private White V.C. factory in 1928 to include the factory, with models wearing the clothes in the matchstick poses Lowry is famous for. And the campaign led to the best-selling collection launch in the brand’s history.