Pink Chip

Companies led by women are more profitable and have better stock price performance when compared with the market average. Yet when companies appoint a female CEO, their share price can drop by 2-3%. Why? Research says the answer is clear: bias. Pink Chip is a unique weighted index that tracks the performance of public, women-led companies in the US, and benchmarks them against the market while controlling for the glass cliff. Investors can use the index to see first hand how much women-led companies outperform the market - giving them the information they need to invest with proof, not bias.